New Product Management
(Sprache: Englisch)
Aimed at the practicing new products manager. Along with the management approach, this book presents the perspective of marketing throughout which enables the text to have a balanced view.
Leider schon ausverkauft
versandkostenfrei
Buch
56.87 €
Produktdetails
Produktinformationen zu „New Product Management “
Aimed at the practicing new products manager. Along with the management approach, this book presents the perspective of marketing throughout which enables the text to have a balanced view.
Inhaltsverzeichnis zu „New Product Management “
Part One: Overview and Opportunity Identification/Selection 1: The Menu 2: The New Products Process 3: Opportunity Identification and Selection: Strategic Planning for New Products Part Two: Concept Generation 4: Preparation and Alternatives 5: Problem-Based Ideation: Finding and Solving Customers' Problems 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part Three: Concept/Project Evaluation 8: The Concept Evaluation System 9: Concept Testing 10: The Full Screen 11: Sales Forecasting and Financial Analysis 12: Product Protocol Part Four: Development 13: Design 14: Development Team Management 15: Product Use Testing Part Five: Launch 16: Strategic Launch Planning 17: Implementation of the Strategic Plan 18: Market Testing 19: Launch Management 20: Public Policy Issues Bibliography Appendixes A: Sources and Ideas Already Generated B: Other Techniques of Concept Generation C: Small's Ideation Stimulator Checklist D: The Marketing Plan E: Guidelines for Evaluating a New Products Program
Bibliographische Angaben
- Autor: Merle Crawford
- 2008, Maße: 18,5 x 2,2 cm, Kartoniert (TB), Englisch
- Verlag: Mcgraw-Hill Publ.Comp.
- ISBN-10: 0071263365
- ISBN-13: 9780071263368
Sprache:
Englisch
Kommentar zu "New Product Management"
0 Gebrauchte Artikel zu „New Product Management“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "New Product Management".
Kommentar verfassen