Gastronomic Tourism Experiences and Experiential Marketing (PDF)

Name: Gastronomic Tourism Experiences and Experiential Marketing
Brand: Taylor & Francis
SKU: 146208056
Price: 66.99 EUR
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(Sprache: Englisch)

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This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives. It is essential read for undergraduate and...

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Autoren-Porträt

Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit. He is an editorial board member, and guest editor of many international journals. His detailed profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit

Girish Prayag is Professor of Tourism Marketing at the University of Canterbury Business School, Christchurch, New Zealand. He is the co-author and co-editor of several books in tourism including, Sense of Place and Place Attachment in Tourism (2021). He has published extensively on a range of tourism and hospitality topics including, food tourism and tourist emotions. He is the editor of method and practice for the journal Current Issues in Tourism and Speciality Chief Editor for Frontiers in Sustainable Tourism.

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Bibliographische Angaben

2022, 1. Auflage, 156 Seiten, Englisch
Herausgegeben: Saurabh Kumar Dixit, Girish Prayag
Verlag: Taylor & Francis
ISBN-10: 100083252X
ISBN-13: 9781000832525
Erscheinungsdatum: 30.12.2022

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