On Message (ePub)
How a Compelling Narrative Will Make Your Organization Succeed
(Sprache: Englisch)
In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a...
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Produktinformationen zu „On Message (ePub)“
In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and-Get results faster by using narrative as a productive tool that will fuel success.
Bibliographische Angaben
- Autor: Zach Friend
- 2013, 230 Seiten, Englisch
- Verlag: Turner Publishing Company
- ISBN-10: 1620453738
- ISBN-13: 9781620453735
- Erscheinungsdatum: 17.09.2013
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eBook Informationen
- Dateiformat: ePub
- Größe: 0.78 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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