Organizations Don't Tweet, People Do (PDF)

Foreword by Andrew McAfee ix Introduction 1 1. We All Need to Grow Up 5 2. Ten Steps to Success with Technology 9 3. The Ultimate in Democracy 15 4. Leaving a Trace 21 5. Evolution on Steroids 27 6. "Writing Ourselves into Existence" 33 7. Literacy Re-discovered 39 8. Mass Illiteracy 45 9. Stating the Obvious 51 10. Volume Control on Mob Rule 57 11. Dealing with a Boss Who Doesn't "Get It" 63 12. The More You Give the More You Get 69 13. "Ooh, That's Interesting" 73 14. The Network of Networks 79 15. Real Leaders Have Followers 85 16. Real Friends 91 17. Too Much of a Good Thing 97 18. Globally Distributed Conversations 103 19. Conversations Can Only Take Place Between Equals 109 20. Management by Being Interested 115 21. Asking the Right Questions 123 22. The Meaning of True Collaboration 129 23. War of the Worlds 135 24. The Inside is Becoming the Outside 141 25. Your Staff are Your Best Advocates 145 26. Creatively Messy 151 27. Innovation and the Forces of Disruption 157 28. No Such Thing as Conscripts 163 29. Heading into the Great Unknown 169 30. Be Strategically Tactical 175 31. Back to Front ROI 181 32. The Price of Pomposity 187 33. Managing the Mess 193 34. We Need More Rubbish 199 35. Lines in the Sand 205 36. Small Pieces Loosely Joined 211 37. Unleash Your Trojan Mice 217 38. Don't Feed the Trolls 223 39. When the Shit Hits the Fan 229 40. Crisis Management 235 41. The Best Way to be Safe is to be Open 241 42. Radical Transparency 247 43. The Revolution is Within 253 44. It's Your Party . . . 257 45. A Final Word 263 A Note About Technology 267 Reading List 271 About Euan Semple 273 Index 275

Euan Semple is one of the few people in the world who can
turn the complex world of the social web into something we can
understand. And , at the same time, learn how to get the most from
it.

Ten years ago, while working in a senior position at the BBC,
Euan was one of the first to introduce what have since become known
as social media tools into a large, successful organisation. He has
subsequently had five years of unparalleled experience working with
organisation such as Nokia, The World Bank and NATO.

He is a one-man digital upgrade option for us all to
download.

This world is changing fast, but he makes sense of it because he
understands that the core basics remain the same: community,
learning, and interaction. he is a maser story-teller who offers a
host of practical tales about how this new world can work for real
people in the real world.

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