B2B Customer Experience

Section - ONE Part one: Why Bother?; Chapter - 01: What is customer experience and what triggers it?; Chapter - 02: The importance of customer experience; Chapter - 03: The Net Promoter Score and customer experience; Section - TWO Part two: A Plan For Delivering Excellent Customer Experience; Chapter - 04: The six pillars of customer experience; Chapter - 05: Staying on track; Chapter - 06: Staying ahead of the competition; Chapter - 07: Drivers of customer experience; Chapter - 08: Customer experience throughout the customer journey; Section - THREE Part three: Turning The Customer Experience Plan Into Action; Chapter - 09: The long and the short of customer experience; Chapter - 10: Selling your customer experience strategy within your company; Chapter - 11: Building a customer experience culture; Chapter - 12: Horses for courses; Chapter - 13: Getting the right people; Section - FOUR Part four: Linking Customer Experience To The 4Ps; Chapter - 14: How your brand affects customer experience; Chapter - 15: How your products affects customer experience; Chapter - 16: How your prices affects customer experience; Chapter - 17: How distribution and the supply chain affects customer experience; Chapter - 18: How advertising and promotions affects customer experience; Section - FIVE Part five: The Role Of IT In Customer Experience; Chapter - 19: Make or break; Chapter - 20: Customer relationship management; Section - SIX Part Six: Moving Forward; Chapter - 21: Continuous improvement in customer experience;

Paul Hague and Nick Hague