Differential Games in Marketing
(Sprache: Englisch)
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
197.90 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Differential Games in Marketing “
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Klappentext zu „Differential Games in Marketing “
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Inhaltsverzeichnis zu „Differential Games in Marketing “
1. Introduction.- 2. A Brief Tutorial On Differential Games.- 3. Advertising Models.- 4. Pricing Models.- 5. Models Of Marketing Channels.- 6. Other Applications.- 7. Conclusions.- References.- Author Index.
Bibliographische Angaben
- Autoren: Steffen Jørgensen , Georges Zaccour
- 2012, Softcover reprint of the original 1st ed. 2004, XIV, 176 Seiten, Maße: 15,6 x 23,7 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 1461347246
- ISBN-13: 9781461347248
Sprache:
Englisch
Kommentar zu "Differential Games in Marketing"
0 Gebrauchte Artikel zu „Differential Games in Marketing“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Differential Games in Marketing".
Kommentar verfassen