Digital Communication and Media Linguistics
With Case Studies in Journalism, PR, and Community Communication
(Sprache: Englisch)
A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.
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Klappentext zu „Digital Communication and Media Linguistics “
A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.
Inhaltsverzeichnis zu „Digital Communication and Media Linguistics “
Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index.
Autoren-Porträt von Wibke Weber, Daniel Perrin, Martin Engebretsen, Aleksandra Gnach
Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation.
Bibliographische Angaben
- Autoren: Wibke Weber , Daniel Perrin , Martin Engebretsen , Aleksandra Gnach
- 2023, 280 Seiten, Maße: 18,9 x 24,5 cm, Taschenbuch, Englisch
- Verlag: Cambridge University Pr.
- ISBN-10: 1108748279
- ISBN-13: 9781108748278
Sprache:
Englisch
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