E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
(Sprache: Englisch)
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
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Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Inhaltsverzeichnis zu „E-Commerce Growth Strategy “
Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core - the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building - why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance - what you should know and an overview for growth; Chapter - 17: Tracking success - team makeup and key metrics; Chapter - 18: Develop your growth roadmap;
Autoren-Porträt von Kunle Campbell
Kunle Campbell
Bibliographische Angaben
- Autor: Kunle Campbell
- 2023, XIV, 321 Seiten, Maße: 15,9 x 23,3 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 1398607983
- ISBN-13: 9781398607989
- Erscheinungsdatum: 03.08.2023
Sprache:
Englisch
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