Marketing and Smart Technologies

José Luís Reis completed Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of Specialist in Management and Administration by IPAM Porto. He is Professor at University of Maia-ISMAI and ISCAP.IPP, and Integrated Researcher in LIACC-Laboratory of Artificial Intelligence and Informatics at the University of Porto. He carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing and strategic regional planning. He is Author of scientific papers and articles in the fields of marketing automation, artificial intelligence, augmented and virtual reality, information systems modeling, multimedia, gamification, and data mining. He is Author and Co-author of several books, namely "Personalization in Marketing - Technologies and Information Systems", "Marketing in agri-food -fundamentals and case studies", "Gamification Model for SMEs", "Marketing and Smart Technologies", and "Information Systems - Diagnostics and Prospectives".

Jirí Zelený completed Ph.D. in agricultural economics and Master of Science (Department of Hotel Management) from the Institute of Hospitality Management in Prague and is Assistant Professor at University College Prague, Deputy Head of Study Program and Department (Department of Hotel Management and Travel and Tourism Studies), Assistant Professor of Media Sociology and Psychology subject (Department of Social Sciences) at Prague School of Creative Communication, and Project Specialist via Erasmus+ (Faculty of Economics and Management, Dept. of Humanities) at Czech University of Life Sciences Prague. He received Award of the Minister of Agriculture of the Czech Republic for Outstanding Doctoral Thesis with Contribution to Practice in the Field of Agriculture, Editorial Board Membership of the Potravinárstvo Slovak Journal