Omnichannel Retail
How to Build Winning Stores in a Digital World
(Sprache: Englisch)
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
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Klappentext zu „Omnichannel Retail “
The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
Inhaltsverzeichnis zu „Omnichannel Retail “
Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Is loyalty dead?; Chapter - 04: The fundamentals of loyalty; Chapter - 05: Data-based retailing; Chapter - 06: The power of personalization; Chapter - 07: 'Near me' - the importance of place; Chapter - 08: The digitally augmented store; Chapter - 09: Mobile makeover; Chapter - 10: Marketing in the moment; Chapter - 11: Monetizing the customer connection; Chapter - 12: The culture of loyalty; Chapter - 13: Lessons learnt;
Autoren-Porträt von Tim Mason, Sarah Jarvis
Tim Mason is CEO of Eagle Eye Solutions Group Plc. He has over 30 years' experience within the grocery and retail industries. Previously, Tim was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC. Throughout his career at Tesco, he was renowned for being in touch with the customer and instrumental in the creation of some of Tesco's most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).
Bibliographische Angaben
- Autoren: Tim Mason , Sarah Jarvis
- 2023, 2. Auflage, XVIII, 233 Seiten, Maße: 15,2 x 23,1 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 1398612723
- ISBN-13: 9781398612723
- Erscheinungsdatum: 03.09.2023
Sprache:
Englisch
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