The Digital Transformation Canvas
(Sprache: Englisch)
A practical step-by-step guide to building your digital transformation master plan
The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation...
The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation...
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Klappentext zu „The Digital Transformation Canvas “
A practical step-by-step guide to building your digital transformation master planThe Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.
Key features include:
- multiple checklists and templates you can use in your organisation
- short case studies in each chapter to help you further engage with the subject and understand the objectives
- over 80 illustrations to support your understanding of how to apply content into practice
The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
Inhaltsverzeichnis zu „The Digital Transformation Canvas “
- Why you need this book
- Why you need a digital transformation plan
- What to consider for your digital transformation strategy
- The seven action fields of digital transformation
- a. Field 1: Customer centricity
- b.Field 2: New technologies
- c. Field 3: Data and the cloud
- d. Field 4: New strategies and business models
- e. Field 5: Process management
- f. Field 6: Digital leadership and culture
- g. Field 7: Digital marketing
- Digital transformation step by step
- How to avoid blockers and succeed
- Appendix: Download links digital transformation toolkit
Autoren-Porträt von Marc Peter
Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.Further information about the author: https://marcpeter.com/
Bibliographische Angaben
- Autor: Marc Peter
- 2024, xv, 208 Seiten, Maße: 15,2 x 23 cm, Taschenbuch, Englisch
- Verlag: Pearson
- ISBN-10: 1292466197
- ISBN-13: 9781292466194
- Erscheinungsdatum: 06.05.2024
Sprache:
Englisch
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