The Gamer's Brain
How Neuroscience and UX Can Impact Video Game Design
(Sprache: Englisch)
This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. This knowledge will help readers identify the ingredients for successful and engaging video...
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This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. This knowledge will help readers identify the ingredients for successful and engaging video games, while providing a better experience for their audience.
Klappentext zu „The Gamer's Brain “
User experience in the gaming industry is a hot topic, as is psychology and neuroscience. Most believe that the brain is rational and makes decisions based on logic and analysis. However, numerous studies show that the brain is instead emotional, and that our decisions are heavily influenced by many biases. As a developer, this raises difficulties that must be taken into account for players to have great experiences. In this book readers will learn how to use neuroscience (the study of how the brain perceives, processes information, and retains it) and user experience guidelines to constantly be aware of these biases so they can make the best design decisions and ship higher-quality games more quickly.
Inhaltsverzeichnis zu „The Gamer's Brain “
Introduction. Part I: Video Games and the Brain. How the Brain Learns in a Nutshell. Perception. Attention. Memory. Emotion. Motivation. Applying Learning Techniques in Games. Part II: A UX Framework for Video Games. History of UX. Usability. GameFlow. User Research. Analytics. UX Reporting. Conclusion. References. Glossary. Appendix: UX Checklist. Index.
Autoren-Porträt von Celia Hodent
Celia Hodent is recognized as a leader in the application of user experience (UX) and cognitive science in the game industry. Celia holds a PhD in psychology and has over ten years of experience in the development of UX strategy and processes in video game studios. Through her work at Ubisoft (e.g. Rainbow Six franchise), LucasArts (e.g. Star Wars: 1313), and as Director of UX at Epic Games (e.g. Fortnite), she has contributed to many projects across multiple platforms, from PC to consoles, mobile, and VR. Celia is also the founder of the Game UX Summit, advisor for the GDC UX Summit, and author of The Gamer's Brain: How Neuroscience and UX can Impact Video Game Design. She currently works as a freelance Game UX Consultant, helping studios increase their games' likeliness of being engaging and successful.
Bibliographische Angaben
- Autor: Celia Hodent
- 2017, 272 Seiten, Maße: 15,4 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: CRC Press
- ISBN-10: 1498775500
- ISBN-13: 9781498775502
- Erscheinungsdatum: 21.01.2020
Sprache:
Englisch
Pressezitat
"The beauty of this book is that it is two things at the same time: - 1. An amazingly complete introduction to psychology, using examples from video games to make the concepts clear and memorable.
- 2. An amazingly complete introduction to video game design, using psychology to help design more compelling games.
-Don Norman, Director, the Design Lab at the University of California, San Diego Author of The Design of Everyday Things
"By blending up-to-date brain science with game-relevant UX design principles, this book doesn't just give great tips about how to make better games, it gives designers the mental tools to get better at thinking about games. Read this, and suddenly you'll know what you're talking about."
-Jesse Schell, Game Designer, author of The Art of Game Design
"This book is an invaluable asset for game developers, whether you work in game design, user experience, or programming. With a lucid overview of the current best knowledge from cognitive psychology, Hodent provides guidelines and approaches to improve the game experience for players that are based on actual science."
-Raph Koster, Game Designer, author of A Theory of Fun for Game Design
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