The Hard Sell
Crime and Punishment at an Opioid Startup
(Sprache: Englisch)
A medical crime story, in the vein of Empire of Pain and Bad Blood, concerned with fentanyl and drawing back the curtains in exposing the on the ground tactics employed in pharmaceutical sales.
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Produktinformationen zu „The Hard Sell “
A medical crime story, in the vein of Empire of Pain and Bad Blood, concerned with fentanyl and drawing back the curtains in exposing the on the ground tactics employed in pharmaceutical sales.
Klappentext zu „The Hard Sell “
?A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading The Hard Sell is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I'm wrong.' - Patrick Radden Keefe, author of Empire of PainIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.
Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was a niche product, approved only for cancer patients in dire condition. So he recruited an ambitious, persuasive team, who employed a variety of deceptive techniques, from zeroing in on suspect doctors, to falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation.
That is, until insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government's fight to hold the drug industry accountable in the spread of addictive opioids.
With colourful characters and true suspense, The Hard Sell lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream - in the doctor's office.
Autoren-Porträt von Evan Hughes
Evan Hughes was a finalist for the National Magazine Award in Reporting in 2015. He has written for The New York Times Magazine, GQ, New York, Wired, and The New York Review of Books. He is the author of Literary Brooklyn and The Hard Sell.
Bibliographische Angaben
- Autor: Evan Hughes
- Altersempfehlung: Ab 18 Jahre
- 2023, Open Market, 288 Seiten, Maße: 15,2 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Picador
- ISBN-10: 1035009706
- ISBN-13: 9781035009701
- Erscheinungsdatum: 13.01.2023
Sprache:
Englisch
Pressezitat
'This is that rare story of the opioid crisis in which the bad guys face a genuine reckoning. I couldn't turn the pages fast enough. A tour de force.' Patrick Radden Keefe
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