The suitability of social media for headhunters to recruit managers from and for the fashion business
(Sprache: Englisch)
Headhunters take on an enormous responsibility with the acceptance of a mandate to search for competent, qualified top executives. In living up to expectations and identifying eligible, appropriate, high-performing candidates of great personal integrity,...
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Headhunters take on an enormous responsibility with the acceptance of a mandate to search for competent, qualified top executives. In living up to expectations and identifying eligible, appropriate, high-performing candidates of great personal integrity, numerous new and partly unknown tools are available to them thanks to the rapid expansion of social media platforms. In times when recruitment tasks are increasingly performed internally by personnel managers, it is particularly crucial for headhunters to adapt to such new trends.The present study examines whether social media are a suitable medium for the recruitment of executives by headhunters and identifies the new opportunities and challenges they present to recruitment experts. By means of a survey, the extent to which social media platforms are already being used by headhunters, in particular in their search for executives for the German fashion business, is investigated. Taking into account the results of this survey as well as the latest research concerning headhunters, social media and the fashion business, the study concludes by putting forward recommendations for the use of social media in headhunting executives.
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Chapter 2, Basic principles and preconditions:This chapter describes and analyses the necessary basic principles and preconditions that are decisive for discussing the subject of this master thesis. In particular, the importance of the fashion business is examined. On this basis, the theoretical basic considerations are broadened in the second section of this chapter; and depending on the results described in the first section, fundamental assumptions and preconditions for this master thesis are developed and drawn up. The field of study of this thesis has been limited to the fashion business, specifically the German fashion business. The decision is based on the fundamental consideration that this business is better suited than others for analysing the trend of social media regarding the headhunters' work. The assumption set forth is analysed and backed up in the following two sections.
2.1, Importance of the German fashion business:
A popular German saying states There's life in the old dog yet (Dieterich 2012). This is particularly true for the German fashion business. Owing to the important structural changes in the past decades and the relocation of production abroad a large number of German fashion companies were no longer able to keep pace. However, despite dismal prospects, thanks to its high flexibility and innovative strength, the German textile and fashion business has regained its position of being an important economic factor and is now even a global leader in some areas. The general association Textil & Mode (Jacoangeli 2012) assumes in its economics statistics of 2012 that currently the strong and innovative brands and designs of German fashion companies are in demand worldwide and will continue being so in the future, and this very often without competition. According to Dieterich (2012) this is also an explanation for the steadily increasing need for manpower that, owing to the diversity in the fashion business, offers a large number of
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modern career opportunities, ranging from the business economist to the artist. This wide range of professions includes among others mechanical and systems engineers in textile technology and finishing, apparel sewers and tailors, product designers, technicians in heavy-duty fabric goods manufacturing, textile laboratory technicians, sales managers, IT specialists, logisticians as well as internationally active purchasing and sales personnel. In a recent survey of TextilWirtschaft (2012) conducted in Germany, 1,100 specialists and executives where asked about their reasons for choosing a profession in the German fashion business.
78% of the participants mentioned exciting and diversified activities as a reason, 71% their great interest in design and fashion trends, 59% indicated the joy of creative work and 53% mentioned the international character of the work.
High fashion made by German fashion designers is well known on the catwalks of Paris, New York and other fashion metropolises. Karl Lagerfeld, born in Hamburg and creative mind of the French house of Haute Couture Chanel, and Wolfgang Joop, who is very successful today with his label Wunderkind, have been among the global players for decades. Bernhard Willhelm, Markus Lupfer, Stephan Schneider or Daniela and Annette Felder belong to the younger generation that is successful between Paris, London, Antwerp and New York. In Germany, it is Berlin that has become the trendy place of the fashion scene (Horn 2010). The world of fashion meets twice a year at the Berlin Fashion Week and at the streetwear trade fair Bread & Butter. There, nearly 700 fashion labels compete with the metropolises of London and Paris. Since the German reunification in 1990, the game with identities and traditions has led German fashion designers to an independent and self-confident style (Tatsachen über Deutschland 2012). To many fashion-conscious people in Germany, creativity and individuality are more important than status symbols. In particu
78% of the participants mentioned exciting and diversified activities as a reason, 71% their great interest in design and fashion trends, 59% indicated the joy of creative work and 53% mentioned the international character of the work.
High fashion made by German fashion designers is well known on the catwalks of Paris, New York and other fashion metropolises. Karl Lagerfeld, born in Hamburg and creative mind of the French house of Haute Couture Chanel, and Wolfgang Joop, who is very successful today with his label Wunderkind, have been among the global players for decades. Bernhard Willhelm, Markus Lupfer, Stephan Schneider or Daniela and Annette Felder belong to the younger generation that is successful between Paris, London, Antwerp and New York. In Germany, it is Berlin that has become the trendy place of the fashion scene (Horn 2010). The world of fashion meets twice a year at the Berlin Fashion Week and at the streetwear trade fair Bread & Butter. There, nearly 700 fashion labels compete with the metropolises of London and Paris. Since the German reunification in 1990, the game with identities and traditions has led German fashion designers to an independent and self-confident style (Tatsachen über Deutschland 2012). To many fashion-conscious people in Germany, creativity and individuality are more important than status symbols. In particu
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Autoren-Porträt von Robin Schlesinger
Robin Schlesinger, born 1977, studied law in Göttingen and Vienna from 1998 to 2004, working in sales in different industries alongside his studies. He entered the fashion and lifestyle industry in 2006, taking on fashion sales assignments from companies such as Tommy Hilfiger, Karl Lagerfeld, Marithé & François Girbaud and Guess, and holding various leadership positions. In 2012 and 2013, Robin Schlesinger completed a Part-Time MBA and a Top-Up MSc in General and International Management at the University of Wales and ipe Management School Paris. As Dior International Distribution Manager for Central and Northern Europe in the Italian Sàfilo Group, Robin Schlesinger is currently responsible for the selective distribution of the Dior brand.When searching for specialists suitable for leadership positions in the fashion business, the author made the experience that initial searches via traditional channels, such as print media, were unsuccessful, while the subsequent use of social media, sometimes including the employment of headhunters, led to the desired results. This and his wealth of experience in using social media motivated Robin Schlesinger to explore the topic in more detail.
Bibliographische Angaben
- Autor: Robin Schlesinger
- 2014, Erstauflage, 128 Seiten, 19 Abbildungen, Maße: 15,5 x 22 cm, Taschenbuch, Englisch
- Verlag: Anchor Academic Publishing
- ISBN-10: 3954893266
- ISBN-13: 9783954893263
Sprache:
Englisch
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