Vänskä, A: Understanding Fashion Scandals
(Sprache: Englisch)
Understanding Fashion Scandals is the first book to explore the changing landscape of contemporary fashion through case studies showing how ?shock value' lost its currency. The book focuses on the changes since the late-1970s/early 80s, when brands like...
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Understanding Fashion Scandals is the first book to explore the changing landscape of contemporary fashion through case studies showing how ?shock value' lost its currency. The book focuses on the changes since the late-1970s/early 80s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
Bibliographische Angaben
- Autoren: Annamari Vänskä , Olga Gurova
- Kartoniert (TB), Englisch
- Verlag: Bloomsbury Academic
- ISBN-10: 1350248975
- ISBN-13: 9781350248977
- Erscheinungsdatum: 03.11.2022
Sprache:
Englisch
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