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The Challenger Sale
Matthew Dixon, Brent Adamson
27.68 €
Global Edition / Marketing-Management
Philip Kotler, Kevin Keller
87.66 €
Exporting
Laurel J. Delaney
48.14 €
From Coal to Biotech
Jean-Pierre Jeannet, Hein Schreuder
90.94 €
Confessions of the Pricing Man
Hermann Simon
35.30 €
Crossing the Chasm, 3rd Edition
Geoffrey A. Moore
26.78 €
Rethinking Prestige Branding
Wolfgang Schaefer, JP Kuehlwein
32.00 €
213.99 €
106.99 €
106.99 €
Einführung in das Technologie-Marketing
Dieter J. G. Schneider
129.95 € *
Collaborative Promotions
Daniela Wiehenbrauk
53.49 €
Building Models for Marketing Decisions
Peter S. H. Leeflang, Dick R. Wittink, M. Wedel, Philippe A. V. Naert
373.43 €
Behind the Cloud
Marc Benioff, Carlye Adler
28.50 €