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The Rational Homo Psychologicus
H. Y. Story
106.99 €
Brand Identity Factors: Developing a Successful Islamic Brand
Vedad Alihodzic
54.99 €
54.99 €
Brand Management with Social Media: In Service Industry
Shahriyar Humbatov
44.99 €
Corporate Diversity Communication Strategy
Roxana D. Maiorescu-Murphy
106.99 €
User Experience Is Brand Experience
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
53.49 €
Services Marketing
Valarie Zeithaml, Mary Jo Bitner, Alan Wilson, Dwayne Gremler
70.61 €
Digitalization in the Luxury Fashion Industry
Anna Cabigiosu
139.09 €
Website Quality and Shopping Behavior
Tereza Semerádová, Petr Weinlich
53.49 €
Narrative Organizations
Christine Erlach, Michael Müller
53.49 €
The Global Cybercrime Industry
Nir Kshetri
117.69 €
Rock the Tech Stage
Oscar Santolalla
29.95 €
Transgenerational Marketing
Rajagopal
160.49 €
Entertainment Science
Thorsten Hennig-Thurau, Mark B. Houston
96.29 €
192.59 €
Blockchain Revolution
Don Tapscott, Alex Tapscott
14.00 €
192.59 €
This Is Service Design Thinking
Marc Stickdorn, Jakob Schneider
36.60 €
Beyond Reason
Roger Fisher, Daniel B. Shapiro
16.58 €