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Hurdle Race Marketing
Klaus Backhaus
26.74 €
Management for Professionals / Brand Growth Barriers
Ralph Krüger, Andreas Stumpf
53.49 €
Online Brand Communities
Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo
64.19 €
106.99 €
Storytelling in Organizations
Karin Thier
64.19 €
Boundary-Spanning Marketing Organization
G. Tomas M. Hult
53.45 €
Brand Building and Marketing in Key Emerging Markets
Niklas Schaffmeister
53.49 €
246.09 €
213.99 €
Haptic Sensation and Consumer Behaviour
Margot Racat, Sonia Capelli
64.19 €
213.99 €
Value in a Digital World
Francisco J. López Lubián, José Esteves
37.44 €
Advertising in Contemporary Consumer Culture
Hélène de Burgh-Woodman
139.09 €
53.49 €
Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK
Viktoria Schoja
34.99 €
39.99 €
A New Paradigm in Marketing The Service Dominant Logic: Academia's Reactions to the Theory of Vargo and Lusch
Christina Weißenfels
44.99 €
Commodities Pricing and the Bulk Trap
Fredrik Andrén-Sandberg
53.49 €
155.14 €
106.99 €
The Quintessence of Marketing
Nils Bickhoff, Svend Hollensen, Marc Opresnik
48.14 €
192.59 €